It’s estimated that between 90 – 96% of freemium apps make zero revenue.
That’s right – apps that could have taken months of development time almost never make any money for their developers when using the freemium model.
So why do so many developers use the freemium model if it is so unprofitable?
The answer is a lack of choice. There is a huge amount of competition in the mobile app market. Users are reluctant to pay a fee to try an app, even if it is better rated than the competition.
As a consequence developers are forced to offer the app for free to their users and hope that they will pay for premium features.
Soon mobile app developers will have another option.
Krosscoin is a new blockchain startup which is introducing the opportunity for developers to use a consumption based model.
Here we’ll look at exactly what a consumption based model is and what makes it different to the prevailing way of monetising mobile apps.
An Overview Of The Consumption Based Model
A consumption based model provides an alternative to the normal way of monetising an app which is charging a subscription or one off fee or using a freemium model where users pay for premium features.
In a Consumption Based Model users are charged for how much they use the mobile app. Essentially the more engaging or useful the app the more revenue the developer is likely to earn. This provides a direct incentive to the developer to create an app that the user wants to use over the long term.
Krosscoin will have its own cryptocurrency called the KSS token which will be used for payments using this business model. This KSS token is an Ethereum based token using the ERC-20 standard. Because Krosscoin offers its own decentralised token, developers do not need to integrate with any other payment system. The use of cryptocurrency also allows for small ongoing micro payments with extremely small transaction costs. This makes the consumption based model tenable which would be more problematic using a traditional payment system.
Developers integrate their mobile app with the Krosscoin platform via the API. As the mobile app consumer uses the app they are automatically charged using the KSS token as the form of the payment. From the consumers perspective these payments are seamless.
Goals For Krosscoin
Krosscoin have set themselves the ambitious goal of becoming the largest mobile app monetisation app ecosystem in the world. Krisscoin believes that the range of apps that would suitable for this type of monetisation are extremely wide including messaging, lending, trading, social, music, ecommerce and AI.
KSS Token Offering
20 million of the KSS tokens are being offered in a token sale. This will run from February 28th until April 28th 2018 and is divided into three phases. Funds raised during the token sale will be used for the development, marketing and operations of the Krisscoin platform.
The KSS token is being offered at prices ranging from $0.30 – $0.50 per 1 KSS token, depending on which phase of the token sale the buyer participates in. The earlier on that a buyer participates in the token sale, the larger discount that is offered.
Krosscoin Website: https://www.krosscoin.io/
Krosscoin Whitepaper: https://www.krosscoin.io/wp-content/uploads/2018/03/Krosscoin-New-White-Paper.pdf
Krosscoin Bitcointalk ANN: https://bitcointalk.org/index.php?topic=1975416.msg19671890#msg19671890
Krosscoin Telegram: https://t.me/krosscoin_KSS
Krosscoin Twitter: https://twitter.com/krosscoin_team
Krosscoin Facebook: https://www.facebook.com/krosscoin/