Papyrus ICO Review: Pros and Cons of the Papyrus Token Sale

Papyrus is a blockchain ad tech startup currently undergoing its token sale. Papyrus mission is to create an advertising ecosystem which is beneficial to all of the people that are involved.

The current advertising system gives users little or no control over their private information and provides no compensation for viewing ads. As a consequence ad blocker rates have been skyrocketing.

The system is no better for advertisers. They have been hit by a double whammy of increasing ad blockage usage and billions of dollars lost to ad fraud. For publishers rates of return on content are declining due to the challenges of ad blocker.

Papyrus Ad Tech

Papyrus in a nutshell

Papyrus is a decentralised autonomous organisation that is owned by the token holders and developed through the Papyrus organisation. Papyrus is developing a new ecosystem where all of the participants are incentivised to play fairly and rewarded for doing so. Papyrus will introduce a sophisticated reputation management system that evaluate all of the participants involved in the advertising ecosystem.

Papyrus token sale overview

Token symbol: PRP
Exchange rate: 1 PRP = $1USD
End date for token sale = 2 Nov 2017
Blockchain = Ethereum
Hard cap = $5 million

Pros of Papyrus

Users are incentivised – One of the biggest problems with the existing advertising system is that users aren’t incentivised for viewing ads or sharing data. It is no wonder then that adblock usage is rising so fast. There is no reason for users not to employ ad blocker or to try to try protect which data they share with advertisers. Trying to incentivise users to watch ads would be very difficult outside of using blockchain technology which enables fast micropayments. This means that Papyrus will have a clear advantage over more centralised solutions for preventing adblock usage.

Advertisers receive improved returns – Advertisers currently lose 50% of their ad spend. This means that money is spent on advertising is completely wasted. Consequently they have a clear reason to try a platform which offers for lower rates of wasted ad spend.

Papyrus is flexible for publishers – Publishers may be reluctant to commit completely to a new advertising ecosystem like Papyrus. The Papyrus team appear to understand this and have developed a system which can work side by side with centralised advertising networks. This means that publishes can test Papyrus without having to forgo the revenue they are currently receiving from traditional advertising. If Papyrus does in fact lead to higher returns on the content in it would be natural for them to switch from Papyrus over traditional advertising networks.

Cons of Papyrus

Competition – There is no shortage of competition in the ad tech space. Papyrus is by no means the only company that is focused on the issue of ad blocking and ad fraud. If another company is able to present a more compelling solution to these problems then it could quickly capture market share from Papyrus.

Wariness over tokens – The participants in the advertising ecosystem may be weary of accepting payments and incentives through the Papyrus. The general public is not yet that well educated about the value of cryptocurrencies. In order for the system to function correctly users do need to have buy in to the Papyrus token.

Overall recommendation

While Papyrus may seems similar to other advertising products currently being developed on blockchain technology, Papyrus is actually quite unique. Papyrus is actually an open-source ecosystem that other projects can be integrated with. This means that in order for it to be successful it doesn’t meant that other blockchain ad tech companies need to fail. In fact Papyrus could easily grow alongside these other companies. This makes it one of them more compelling plays currently available in the blockchain Ad tech space.


Papyrus official website:

Papyrus whitepaper:;u=1138788

How SelfPay Plans To Make Accepting Cryptocurrency Seamless For Sellers

In the last year the price of Bitcoin has risen dramatically hitting over $6,500 per coin just in the last month.

Other cryptocurrencies like Ethereum have also risen equally as sharply.

As a consequence there are now plenty of people with some pretty fat crypto wallets.

There are plenty of people with crypto to spend. The challenging part is finding someone who will actually accept crypto payments.

Merchants have been reluctant to accept crypto payments. There are a number of reasons for this.

First accepting Crypto can just seem to complicated. Merchants are after all trying to run a business, not necessarily cater to a very specific portion of their customer – albeit an affluent one.

Secondly, there is the problem of speed of transactions. Bitcoin can be slow, which doesn’t make it an ideal medium of exchange.

Lastly, there is the issue of the fluctuating exchange rates. Overall Bitcoin and other cryptos have headed up. But along the way it has certainly been volatile. Thats the kind of volatility that most merchants don’t want to have to deal with.

Naturally they would like to receive their payments in their local fiat currency.

For the crypto industry this is actually a pretty big problem. Bitcoin doesn’t necessarily have to become a medium of exchange but at least one cryptocurrency should be able to be used for day to day purchases if the sector is ever going to realise it’s full potential.

Lot’s of cryptocurrency startups are trying to tackle this problem but one seems to have a very good workable solution.

SelfPay is a decentralised, cryptocurrency payment aggregator.

It takes the pain out of accepting cryptocurrencies for merchants because all of the exchange takes place on a web app used by the buyer.

The merchant can receive final payment for their goods and services in fiat currency – or cryptocurrency if they prefer.

For buyers, they don’t have to download anything or add a new app to their phone. It’s as simple as scanning a QR code or clicking on an SMS message.

Even better for merchants they receive 20% of the transaction fees as a reward.

Token holders do just as well out of the system thanks to the Buy Back program.

40% of the transaction fees are sent to a Buy Back program. This executes a smart contract which buys back SxP tokens in the market at a set price.

Token holders can be confident that there will always be liquidity in the market and a base price available for selling their SxP tokens.

Overall, it’s a big win win for every participant – customers, merchants and token holders.

SelfPay Mobile Phone

Overview of the SxP Token Sale

Token symbol: SxP
Token sale length: 30 days
Goal of token sale: 250 ETH
Tokens available: 7,404,000
Link to website:

Going Forward

SelfPay have established a clear road map of where they want take the network. Following the token sale they are set to have their official product release in Q4 2017. The funds raised during the ICO will enable the SxP buyback and cash back programs to be integrated into the app. The SxP will also be added to major crypto exchanges. Sales teams will be established in order to market the product in Southeast Asia.

By Q1 2018 it’s all about expansion. Customers will be able to pay using their banks accounts and credit cards. SelfPay will also develop a new marketplace where every merchant in the network can sell their products. This will give merchants another e-commerce channel and enhance the benefits they receive from using SelfPay. In line with this SelfPay will also integrate with any e-Commerce platforms that they haven’t already done so with.

In Q2 2018 the blockchain will be fully integrated into the system. Sellers will be able to receive rewards in any of the major cryptocurrencies. The added bonus of this for SxP is that the fees will be taken in the tokens that the sale is transacted in. This will in turn be sent to the distribution contract helping to support the value of SxP tokens.

By Q3 2018 the SelfPay exchange should be fully setup and sellers can be paid in any cryptocurrency. This will make accepting cryptocurrency completely seamless from the merchants perspective. In addition SelfPay will look at integrating with other blockchain projects in the eCommerce space.

Read more:

SelfPay ICO Website:
SelfPay ICO Whitepaper: