By 2020 it is predicted that the revenues from eSports will reach $1.5 billion.
That huge revenue figure is thanks to the breakneck growth rate of the eSports industry. It’s estimated that eSports revenue is growing year on year by 41.3%.
In large part thats thanks to the big interest in brands who want to reach the eSports audience. In 2017 they are expected to spend more than half a billion dollars.
Ticket and merchandise is another big revenue stream for this industry making up $64 million in 2017.
Those massive revenue numbers create equally big opportunity for startups. After all one of the secrets to a successful startup is to enter into a rapidly expanding market.
Esports.com is a decentralised platform dedicated to the eSports community which plans on doing precisely that.
Esports is developing powerful social incentive features using their own ERT token to rapidly build the biggest community of eSports fans. They have an equally powerful strategy to monetise all of those rabid fans.
Cleverly located in gambling friendly Malta, eSports.com has obtained a betting license. This means that they will be able to offer all of the eSports fans on their platform the ability to wager on the outcome of eSports events.
And there is a very good chance those fans will be more than happy to lay down their money. It is estimated that eSports fans tends to have a higher average household income. They are also twice as likely to wager online.
Playing a central role in building the community will be the ERT token. When someone creates good content, ERT token holders can reward that creator by gifting them ERT. This will give people a good incentive to create consistent, high quality content. Content creators will be able to reward their audience by giving them ERT if they interact socially with that content, whether thats viewing it or liking it. Creating constant social interaction through ERT rewards should help to entice other people into the community.
Escorts is also being careful not to leave any money on the table. As noted in the introduction a big revenue stream for eSports is in team merchandise. Fans will be able to buy merchandise through the eSports.com store. They can make these purchases using ERT.
They will also be able to purchase a range of material and coaching in order to improve their own eSports performance. Mentoring and learning videos will be available to all eSports users.
Esports.com has a management team which has the pedigree to pull all of this offer. Senior management have experience running online bookmaking operations and are rapid eSports fans. The combination of these two factors should stand them in good stead as they aim to build the biggest eSports community in the world.
To fund the development of the eSports community they are distributing the ERT token to the public as part of a token sale. You can participate in the toke sale by visiting:
eSports.com website: https://esports.com/
or read the eSports.com white paper: https://esports.com/whitepaper-old